In presenting the following data to the client, a market research firm warns that word-of-mouth plays the strongest ra in sales when a group has negative reactions to a product. Why would this statement be significant to this study? Male Female Total Love 312 214 526 Like 189 59 248 Unsure 32 18 50 Dislike 10 11 21 Hated 13 256 267 Total 556 558 1114 Nearly half of the women polled had strongly negative reactions to the product. Nearly half of the women polled had strongly positive reactions to the product. Nearly half of the men polled had strongly negative reactions to the product O Nearly half of the men polled had strongly positive reactions to the product.