In project management, organisational structure plays a vital role in determining how projects are planned, executed, and controlled. Unlike traditional hierarchical structures, the matrix structure introduces a more dynamic and flexible approach to managing projects by combining functional and project-based reporting lines. (a) Discuss strategies that project managers can adopt to address potential conflicts and power struggles that may arise in a matrix organisational structure. (10) (b) How does the matrix organization structure influence resource allocation and utilization in project management? Give your justification and example.