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In pull promotion programs, the targets of the communications are: Group of answer choices Customers (consumers or organizations) Government regulators Channel members (middlemen) None of
In "pull" promotion programs, the targets of the communications are: Group of answer choices Customers (consumers or organizations) Government regulators Channel members (middlemen) None of the above
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Business Accounting
Authors: Jill Collis, Andrew Holt, Roger Hussey
3rd Edition
113752149X, 9781137521491
