In recent seasons, the New Jersey Devils have employed a new type of pricing schedule. In addition to discounts offered for season-ticket and multiple-game package holders, the team now varies pricing for individual tickets. Under the new arrangement, there are three tiers of pricing: games versus the most popular opponents are priced the highest; games against lesser opponents on desirable nights of the week are priced at a moderate level, while games against less popular opponents at inconvenient times are priced at the lowest level. Do you think that this pricing scheme is successful in raising profits? What principles of pricing strategies are the New Jersey Devils employing? Identify other industries that you think may benefit from a similar approach.