Question
In regards to place, the manager of an FBO located on an airport's property would be wise to not only market the FBO, but to
In regards to place, the manager of an FBO located on an airport's property would be wise to not only market the FBO, but to also market the airport itself. Why?
- Unlike other non-aviation related businesses, the success of an FBO is directly related to the success of the airport it is located on.
- The location of the FBO would be ambiguous without also identifying the location of the airport that the FBO is based on.
- Actually, marketing the airport would be unwise because potential customers of the FBO might seek to obtain products and services from other FBOs on the airport.
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Essentials of Business Analytics
Authors: Jeffrey D. Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R. Anderson
2nd edition
1305627733, 978-1305861817, 1305861817, 978-0357688960, 978-1305627734
