Question
In regards to product positioning , how would you position 2 leading competitors in the soft drink market. How would Pepsi Cola and Coca Cola
In regards to product positioning, how would you position 2 leading competitors in the soft drink market. How would Pepsi Cola and Coca Cola compete against each other. Explain the creation of a product image.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
