Question
In relation to the HBR Case Competing with Goliath: 1) While the case did not explicitly detail any digital marketing tools used by Tela to
In relation to the HBR Case Competing with Goliath:
1) While the case did not explicitly detail any digital marketing tools used by Tela to aid in brand development, if you were Ricardo, what digital marketing strategies that could aid in brand development would you recommend to Alejandra?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
