Products sold under a brand name used to command premium prices because, in general, they were superior to non-brand rival products. Technical expertise in product development has become so widespread, however, that special quality advantages are very hard to obtain these days and even harder to maintain. As a consequence, brand-name products generally neither offer higher quality nor sell at higher prices' Paradoxically, brand names area bigger marketing advantage than ever. Which of the following, if true, most helps to resolve the paradox outlined above? Choose the correct answers from the following alternatives given Arun had deposited a bag in the cloak room of a railway station by paying Rs. 650. On the face of the ticket, issued to him were inscribed see reverse for terms & conditions. Clause 10 of the printed Terms & Conditions limited the liability of the company for loss of a baggage to Rs. 100. The bag was lost and Arun claimed Rs. 650 as its value. A B C D Arun was not bound by the conditions on the back of the ticket as he had not read them at all. Arun was bound by the conditions on the back of the ticket even if he had not read them. Arun was not bound by the conditions on the back of the ticket as his claim was 13 times more than the compensation offered to him by the railway company. Arun was bound by the conditions on the back of the ticket as he had not read them in full.