In Ron Howard's Ted Talk, How I discovered the black art of cult branding, he listsSix major cult brand tacticsthat matter most when building brands and targeting customers.How I discovered the black art of cult branding | Rob Howard | TEDxStLawrenceCollege(Links to an external site.)

1. After you watch this Ted Talk, select what you believe to be the topthreemost important tactics discussed, and justify your reasoning. Comment on at least two of your classmate's responses.

Provide enough substantial information from the TedTalk, facts, company examples, priorities, customer perceptions, etc. to back-up your selection of that tactic.

1. Be Remarkable in Everything you Do or Sell
2. Have a Purpose
3. Be Inspirational
4. Be Relatable
5. Be Involved
6. Be Pervasive