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In San Antonio: assessing the key account management system Article by Javier Jorge O . Silvia Fernando Zerboni Maricruz Prado Natalia Moscardi, ( 2 0

In San Antonio: assessing the key account management system Article by Javier Jorge O. Silvia Fernando Zerboni Maricruz Prado Natalia Moscardi, (2012). How does the case exemplify or contradict best practices in Key Account Management?

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