In seeing these images, I quickly recognize the word "bitch". The first image in particular is very feminine with a hot pink background, heels, and the pose. The second is the most bold as the letters are all caps amongst a gold background with a crown image. The third image has a gentler approach.

I think the brand name is bold. It is definitely appealing to a specific audience, and I have seen this become a trend with alcohol lately. The brand image especially aligns with this being wine as it is typically portrayed to be a drink for women. I would not want to work for a company such as these. It appeals to a specific market and relies upon the perceived meaning of the brand. I think the work environment would comprise of blunt, supportive, confident workers that support this bold marketing style. This is a very direct brand that the founder would likely implement into the culture of the company and find talent that is attracted to the brand for that reason. This also describes the brand personality as it is intentionally stepping outside of norms to make a statement and elicit both positive and negative responses in the marketplace. Either way, a consumer is going to feel strongly about this brand, and the brand is likely aware of the specificity this targets.

There are ethical implications in using these terms in branding. The way words such as "bitch" are perceived vary greatly based on the individual and the societal associations that are constantly changing. This could be viewed as derogatory or discriminatory, especially as it may relate to current events.

how would someone respond to the statement above? ONLY focus on the image disregard the 1-6

1.What thoughts come to mind when you see this image? 2.What do you think about the brand name? 3.Would you work for this company? Explain why/why not 4.Describe what you think the work environment might be like? 5.How would you describe the brand personality? 6.Are there ethical implications in using these terms in branding? Explain