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In service industries, an encounter between an end-customer and a firm occurring over the telephone or via simultaneous texting, live chats, or other platforms that
In service industries, an encounter between an end-customer and a firm occurring over the telephone or via simultaneous texting, live chats, or other platforms that allow technology-based communication with a real person in real time is known as a(n)
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Global Strategy
Authors: Mike W. Peng
5th Edition
9780357512364
