In slide #5, the presentation gives some eye-popping sales numbers for snacks. Assuming the North American market for snacks is $124 billion annually, and salty snacks are 21.5% of those sales, and then the ready-to-eat (RTE) popcorn category is 4.5% of the salty snack category sales, use the chain ratio method to compute the estimated market sales potential in dollars for the RTE popcorn category in North America.

Targeting a Large and Growing Category with Strong Market Tailwinds Large and Growing Snack Category S retail sales in billions $ 374 BFY Snacking in America is Rapidly Growing BFY brands out-pacing traditional brands by 3x4 IRI projects total U.S. Snacks to grow by +$35bn over next 5 years $ 124 94% of all Americans snack at least once per day2 60% are looking for healthier options Global Snacks 2.0% N. American Snacks 2.0% % YoY Growth WHAT PERCENTAGE OF YOUR MIND IS ON Large and growing category Increased importance of snacking in consumer diets Emergence of millennials as heavy snackers SNACKS?