In some hotels the position of revenue manager reports to the DOSM, whereas in others it reports to the FOM . WHy do you think this is so? As a GM, how would these two alternative arrangements affect the way you would manage the property? Over the past 30 years, the extent to which hotel operators depend on revenue management to drive effective business operations has increased incrementally. This is due to the advent of mature revenue management technologies which enable us to analyze huge amounts of transactional data intelligently. Additionally, the identification and formalization of the position of revenue manager as a key tool within the overall management framework of the hotel industry. The primary objective of each hotel is to produce more income, attain a high level of guest happiness, and rank high among rivals. When hotel owners adopted the revenue management concept, it became an assist method to help them achieve the specified objectives. In hotels, the role of the revenue manager is to implement sales management strategies and processes to maximize and raise their revenues. Every decision taken by the revenue managers affects the competitiveness of the hotel and consequently, the job demands a professional skilled in managing both staff and revenues. So, I think a revenue manager's job is fine reporting either to the DOSM or to the FOM. Besides that, GM is largely accountable for the success of the hotel and its employees. As a GM, I am kept accountable for the hotel's degree of competitiveness by the entity or the owners. Thus, I must know the income status of the asset and consider what marketing campaigns are working and brings revenue, and what is not working very well. Even the DOSM or FOM should be conscious of this information and therefore should see how they can progress. Additionally, certain hotel properties can't be big enough to have an internal marketing department where the knowledge goes to the FOM