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In sports sponsorship, brand congruence refers to how well a brand goes with another entity, such as an event, athlete, or professional team. True False
In sports sponsorship, brand congruence refers to how well a brand goes with another entity, such as an event, athlete, or professional team. True False
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Spreadsheet Modeling And Decision Analysis A Practical Introduction To Business Analytics
Authors: Cliff T. Ragsdale
8th Edition
130594741X, 978-1337517317, 1337517313, 978-1305947412
