"In straightening out one kink in the stream they may only create expensive, new turbulences some place upriver or downriver, in what may be somebody else's job, if not "another business," but is still part of the same distribution process and part of the cost structure of the same product." - Peter Drucker, The Economy's Dark Continent by Peter Drucker, Fortune, April 1962.

Define supply chain management. Compare and contrast the traditional adversarial approach to suppliers and customers with the supply chain management approach discussed in the text and lectures and demonstrated in simulations and case studies. What are the value chain benefits of supply chain management in contrast to adversarial relationships? Be specific with regard to these benefits. What costs are reduced and for whom? How are costs reduced? How is customer service improved? For what customers is it improved? How is value created through supply chain management?