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In strategically-focused communication departments, senior communication managers use research as the bedrock for the formulation of communications objectives for the organization and to help formulate
In strategically-focused communication departments, senior communication managers use research as the bedrock for the formulation of communications objectives for the organization and to help formulate and design specific communication programs and campaigns. true or false
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Rethinking Prestige Branding: Secrets Of The Ueber-Brands
Authors: Wolfgang Schaefer, J P Kuehlwein
1st Edition
0749470038, 9780749470036
