Question
In Sunshine Restaurant, the management made a 4-box menu engineering analysis as follows: Popularity Unprofitable Profitable Popular 1. Apple pie 3. Chocolate mousse Unpopular 2.
In Sunshine Restaurant, the management made a 4-box menu engineering analysis as follows:
Popularity | Unprofitable | Profitable |
Popular | 1. Apple pie | 3. Chocolate mousse |
Unpopular | 2. Chocolate cake | 4. Vanilla custard |
Match menu items in the table above with menu engineering strategy choices below. (Type the menu items number at the end of each sentence):
A. Rearrange items on the menu or have servers practice suggestive selling to promote the menu item.
B. Consider removing the item from the menu
C. Maintain the quality of the item and continue current selling practices
D. Try to find a way to reduce the food cost of the item or perhaps offer a slightly smaller portion
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