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In survey questions on customer opinions using itemised rating scales (such as Likert scales, i.e. ranging from, say, 'strongly agree' to 'strongly disagree') explain the
- In survey questions on customer opinions using itemised rating scales (such as Likert scales, i.e. ranging from, say, 'strongly agree' to 'strongly disagree') explain the advantages and disadvantages of:
- (a) an odd versus even number of categories
- (b) few versus many categories.
- Would you treat such data as being ordinal or measurable? ('Well , it depends' is a valid answer, provided there is a justification!)
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