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In SWOT analysis it is important to clearly differentiate between internal and external issues. Select the response that most accurately defines internal and external issues.

In SWOT analysis it is important to clearly differentiate between internal and external issues. Select the response that most accurately defines internal and external issues.

A. Imagine the firm grows. If the issue would keep the firm from growth, it is internal.

B. External issues will impact suppliers of the firm.

C. Internal issues impact the financial performance of the firm.

D. If a firm no longer exists, but the issues remain, then the issues are external. However, if the issues also no longer exist, then they are internal.

E. If the issue affects the competitor, it is external.

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