In targeting the uninformed consumers, the company introduces their brand to new markets. This not only acts as a way of winning new customers but also as an education platform in that people are informed of the new product. While the community gets educated, the company can attract more consumers. Also, target marketing is beneficial to a community. Can you imagine introducing a new product to the consumers? This would increase competition against the rival and already established products leading to improved qualities and lowered prices. Through target marketing. a company is likely to gain. This is realized since the company has the upper hand in influencing the uninformed group through asking, informing, and persuasion as well as advertising