In terms of project management, if a team member suggests brainstorming and critiquing each other's ideas, as the project manager, what would be a proper response? Use the below information as context: Generating alternatives. Once there is general agreement on the nature of the problem(s), the next step is to generate alternative solutions. If the problem requires creativity, then brainstorming is commonly recommended. Here, the team generates a list of possible solutions on a flipchart or blackboard. During that time the project manager establishes a moratorium on criticizing or evaluating ideas. Members are encouraged to "piggyback" on others' ideas by extending them or combining ideas into a new idea. The object is to create as many alternatives as possible, no matter how outlandish they appear to be. Some project managers report that for really tough problems they have found it beneficial to conduct such sessions away from the normal work environment; the change in scenery stimulates creativity. (Pg 409)