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In terms of television ratings, an approach the system produces a rating for each commercial, which includes the show's live telecast viewing along with the
In terms of television ratings, an approach the system produces a rating for each commercial, which includes the show's live telecast viewing along with the three-day post-viewing period via DVR is known as: Group of answer choices net rating points GRPs. On Demand C3 gross impressions OTS. Nielsen's NRP
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
