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In test marketing, the greatest danger is in choosing a test - site city that _ _ _ _ _ _ . Question 4 Select
In test marketing, the greatest danger is in choosing a testsite city that
Question Select one:
a
does not respond quickly to changing trends and is highly entrenched in its cultural ways
b
is unique in being representative of the entire city, although it is unlike neighboring cities
c
does not reflect market conditions in the new product's projected market area
d
has a racial mix and thus has more diversity than other cities in the projected market area
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