Question
In the 2020/21 fiscal year, Fisher & Paykel planned to achieve their strategy by improving yields and reducing defects in its manufacturing operations. Fisher &
In the 2020/21 fiscal year, Fisher & Paykel planned to achieve their strategy by improving yields and reducing defects in its manufacturing operations. Fisher & Paykel's balanced scorecard for the just completed fiscal year 2021 as well as its performance in 2020 follows:
Objectives | Measures | Actual 2020 Performance | Target 2021 Performance | Actual 2021 Performance |
Financial Perspective | ||||
Increase shareholder value | Operating Income changes from productivity improvements | $30,000,000 | $13,000,000 | $37,000,000 |
Operating Income changes from growth | $48,000,000 | $100,000,000 | $200,000,000 | |
Customer Perspective | ||||
Increase market share | Market share in non-invasive ventilators | 50% | 55% | 60% |
Internal Business Perspective | ||||
Improve manufacturing quality | First Pass Yield (measure of good units with no rework) | 99.1% | 99.2% | 98.8% |
Reduce delivery time to customers | Order delivery time | 27 days | 24 days | 40 days |
Learning and Growth Perspective | ||||
Develop process skills | Percentage of employees trained in process quality management | 89% | 90% | 85% |
Enhance information system capabilities | Percentage of manufacturing processes with real time feedback | 84% | 85% | 83% |
Explain to Fisher & Paykel's management about the cause-and-effect linkages between the different measures in their Balanced Scorecard. Include in your memo an analysis of the problems between the Internal Business Perspective and the Customer Perspective. Do you think employee satisfaction and the development of new products are critical for Fisher & Paykel to implement its strategy? Why or why not? Explain.
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