In the 2x2 matrix used in Guy Kawasaki's video of creating a niche, it describes how innovations (e.g., new products) can be categorized with respect to Uniqueness and Value. According to the video, which quadrant should businesses be in? Quadrant 1 is high and to the left. Quadrant 2 is high and to the right. Quadrant 3 is low and to the right. Quadrant 4 is low and to the left