Question
In the 4-period weighted moving average model we discussed (see the image below), what constraint should we add in 'Solver Parameters' when we use Solver
In the 4-period weighted moving average model we discussed (see the image below), what constraint should we add in 'Solver Parameters' when we use Solver to find the optimal weights? 
| $M$8=1 | ||
| $M$16=1 | ||
| $M$15=1 | ||
| $M$14=1 |
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Channel Strategies And Marketing Mix In A Connected World
Authors: Saibal Ray, Shuya Yin
1st Edition
3030317323, 978-3030317324
