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In the Activity - Based Costing and the Evaluation of Customer Profitability: A Case Study: 6 . Calculate driver rates, and allocate the operating expenses

In the Activity-Based Costing and the Evaluation of Customer Profitability: A Case Study: 6.Calculate driver rates, and allocate the operating expenses to customers Sales 3,114,1602,223,1481,638,1401,300,0751,134,998
COGS 1,779,5201,270,370936,080742,900648,570
Gross Margin 1,334,640952,778702,060557,175486,428
Operating expenses 1,276,806844,796556,968390,023317,799
Operating Income 57,834107,982145,092167,152168,629
Exhibit 2
Administrative Wages $368,000
Advertising 71,852
Building Depreciation 48,600
Maintenance 38,718
Office Equipment Depreciation 8,400
Promotional Materials 58,000
Sales Staff Commissions and Wages 361,416
Shipping 42,893
Taxes and Insurance 15,283
Travel 92,788
Utilities and Fuel 6,491
Warehouse Wages 152,817
Other 11,548
Total $1,276,806
Carolina Creations' First-Stage Allocation Percentages
Making Sales Calls Negotiating Contracts Processing Orders Warehousing Activities New Customer Development Shipping Post-Sale Customer Service Other Total
Administration Wages 5%5%30%5%10%10%15%20%100%
Advertising 20%20%60%100%
Building Depreciation 75%25%100%
Maintenance 65%35%100%
Office Equipment Depreciation 5%5%40%20%5%25%100%
Promotional Materials 50%5%35%10%100%
Salesperson Commissions and Wages 65%10%15%5%5%100%
Shipping 100%100%
Taxes and Insurance 55%35%10%100%
Travel 50%5%40%5%100%
Utilities and Fuel 25%20%10%5%40%100%
Warehouse Wages 15%80%5%100%
Other 100%100%
Carolina Creations' Cost Drivers and Quantities
Activity Cost Driver Driver Quantity
Making Sales Calls # of sales calls 215
Negotiating Contracts # of hours of negotiation 200
Processing Orders # of orders 600
Warehousing Activities Cost of goods sold $1,779,520
New Customer Development # of new customers $17
Shipping Pounds shipped \times Distance in miles 87,000,000
Post-Sale Customer Support # of support hours 1,800
Other Amount of sales dollars 3,114,160
Note: New customer development is a 0,1 variable. The quantity for a specific customer will be 1 if the customer is a new customer
(it will be charged the new customer development rate) and 0 if it is not a new customer (it will not be charged the new customer development rate).
All monetary values are represented in U.S. dollars.
Example of customer activities
Southwest Furniture Indianapolis Interiors San Diego Interiors
Sales 437,500131,25087,500
COGS 250,00075,00050,000
Gross Margin 187,50056,25037,500
Making Sales Calls 14188
Negotiating Contracts 41310
Processing Orders 19623
Warehousing Activities 250,00075,00050,000
New Customer Development --1
Shipping 1,877,0004,862,0004,692,000
Post-Sale Customer Support 72931
Other 437,500131,25087,500
Total Operating Expenses

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