In the advertisement for Kellogg's Frosted Flakes cereal, an animated, talkative tiger named Tony is used to show how eating Frosted Flakes makes you as strong, as fast, and as agile as a tiger. Tony the Tiger appears in all advertisements for this product and is depicted on the packaging. this is an example of a positioning strategy.

feline

slice$-$of$-$life

spokesperson

lifestyle

cultural symbol