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In the afternoon, TechMar holdings, one of the hotel XIs largest customers, called the reservations department to reserve 15 rooms for that very evening. In

  • In the afternoon, TechMar holdings, one of the hotel XI’s largest customers, called the reservations department to reserve 15 rooms for that very evening. In order to make the right decision, the reservations manager check the past eight weeks’ no-show history. The data is presented below: Hotel XI no-show history Weekday Weeks ago No show % of total reservations Wednesday 1 5% Wednesday 2 0% Wednesday 3 2% Wednesday 4 4% Wednesday 5 1% Wednesday 6 4% Wednesday 7 0% Wednesday 8 3% What do you think the reservations manager should do? Would you advise the manager differently if you knew that each of the TechMar reservations was for a 10-night stay at a fullrack rate? Assume that you accept the 15 room reservations, what would you tell a guest who needed to be walked?


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