In the age where we talk more about the Internet of Things $($IoT$)$ with the advancement of technology, the use of robots by companies is also on the agenda. For example, self$-$operating robots are used for the cleaning of medical facilities. These robots disinfect surfaces by emitting high$-$intensity ultraviolet light that breaks down DNA and destroys viruses. They are Wi$-$Fi enabled and can be controlled through applications. By killing microscopic germs, they reduce infection rates using xenon, an environmentally friendly noble gas that creates high$-$intensity ultraviolet light. Installation and use of robots providing UV$-$C disinfection completely autonomously in any enclosed area are very easy and can work comfortably alongside staff. Let's assume you are a representative of a company that will market these robots to various firms.

a$)$ What kind of buying behavior do you anticipate in the market? Why? Who will be involved in the purchase decision? How would you define the active roles in the buyer firm's buying center regarding the purchase of your products? What is the benefit of this information for your company?

b$)$ Focusing on the buying process, describe all the stages the buyer will go through. Choose $3$ stages in the process and explain in detail how your company will create a competitive advantage in these stages.

c$)$ Taking into account the dynamics of the buying center and the buying process, provide recommendations for creating suitable marketing communications to encourage product usage for your company.