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in the article Creating a sustainable competitive advantage: A resource-based analysis of the Gonzaga University men's basketball program by Anderson and Birrer, we learn that

in the article "Creating a sustainable competitive advantage: A resource-based analysis of the Gonzaga University men's basketball program" by Anderson and Birrer, we learn that Gonzaga enjoys a sustained competitive advantage in Division I basketball, despite its status as a mid-major program. True False

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