In the article, Schlinger suggests that the most interesting effect of verbal behavior is conditioning the behavior of the listener. Why does the author of this article believe it to be more important than conditioning the behavior of the speaker? He additionally notes that while it is more important, Skinner only spent 10 pages on the behavior of the listener when compared to the volumes he and other behavior analyst have written on verbal behavior in general. Why do you suppose this is the case? You should include what the author concludes about this as well as give your own original reasons why the listener has been so widely ignored in the analysis of verbal behavior. Finally discuss how conditioning the behavior of the listener and rule-governed behavior are similar or the same? What behavior analytic principles are in place for both forms of behaviors?