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In the article the cult you are in , Lasn uses therhetorical strategy of directaddress-thatis, he uses thepronoun you and directly addresses the readers of

In the article the cult you are in , Lasn uses therhetorical strategy of directaddress-thatis, he uses thepronoun "you" and directly addresses the readers of the article. Why do you think Lasn uses this strategy? What effect does it have on you as a reader? How does the strategy of direct address contribute to (or detract from) Lasn's argument?

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