In the banking industry, marketing strategy plays an important role in keeping the business on-going and generating profit from it. Therefore, a bank should always be innovative and creative in designing marketing strategies. As housing loan involves a huge amount of funds and might affect the future financial position of the borrowers, many potential customers will not be more interested of the new housing loan plan. Please give 3 potential strategies and explain each of them that can be implemented to mainly let customers be more aware of the new housing loan plan introduced by banks.