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In the Business-to-Business field, pioneer firms establish wide and strong relationships with their customers through communication and marketing activities especially public relations. In your point
- "In the Business-to-Business field, pioneer firms establish wide and strong relationships with their customers through communication and marketing activities especially public relations."In your point of view, discuss Maersk's current and potential public relations and publicity to communicate with its large base of international customers. ?
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
