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In the Capital Asset Pricing Model (CAPM), explain in words (i.e. not using the formula) what does beta measure and why is beta considered to

In the Capital Asset Pricing Model (CAPM), explain in words (i.e. not using the formula) what does beta measure and why is beta considered to be an appropriate risk measure.

Also explain what kind of stocks (e.g. in which industry) generally have low betas, and in which case would an investor want to invest in stocks with low betas.

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