In the Capstone Simulation, as in the real-world of business, it is always helpful to understand the level of industry capacity and the related concept of total industry supply.

Given the data found in the Capstone Courier regarding company plant capacity, calculate the total plant capacity (all companies first shift capacity) in the Low End segment. (5 points)

See Capstone Courier page 4 (example data below).

Follow-up question, assume you are product Bead. What portion (percentage) of the Low End market does Bead have in total (segment) capacity? Explain your answer. (5 points)

To further clarify the question, we need to be aware of the comparison between our desired market share and our production capacity. For example, if our goal is to capture 30% of a given market, but we only have 10% of the market's production capacity, then it simply is not going to happen. Obviously goals must be realistic, and companies must build capacity with their realistic market share goals in mind.

As decision makers, we need to coordinate our strategic objectives (how much market we think we can capture) with our internal scale (size, plant capacity, distribution chain etc.) in mind, and then build the right amount of plant capacity to make that happen at an efficient cost. It's just a simple reality check, but use it as it works.

Maximum Attainable Market Share =

(Company maximum production level + Units in Inventory) / Total Segment Demand (x 100 to convert to %).

Shift Auto mation Contr Marg Next Over- time 33% 31% Name Able Adam Primary Segment Trad LOW High Pimn Size High Units Sold_ 2.225 2.871 838 756 724 Unit Inven Revision Age Pimn Size tory Date Dec 31 MTBF CoordCoordPrice 200 8/11/2021 1.9 17500 6.4 13.6 $28.00 05/25/2015 6.6 14000 3 0 170 $18.50 0 12/26/2021 1.2 25000 10.3 9.8 $39.49 0 9/20/2021 1.6 27000 11.4 14.6 $33.00 09/27/2021 1.5 21000 86 $34.99 09/18/2021 0.3 25000 10.4 9.6 $39.49 04/21/2022 0 0.0 0.0 $0.00 Material Labor Cost Cost $10.66 $8.56 $6.38 $7.95 $16.56 $9.42 $15.94 $9.00 $14.14 $9 29 $16.71 $11.64 $0.00 $0.00 Round 5.5 6.5 35 Capacity Next Round 1.800 1.700 700 600 Plant Utiliz. 132 191% 92% 103% 21% 36% 25% 34% AT 40 40 Agape Ace 1115 164 3.5 400 300 55% 0% Ale 0.0 Baker Trad 50 Bead 1.359 593 470 502 6.4 3.0 9.1 1.200 1.800 600 Low High Pfmn Size Trad Bold Buddy Beauty 124 8/24/2021 129 7/4/2021 01/25/2021 1899/14/2021 31 9/14/2021 209 1/30/2021 1.9 14000 2.3 12000 23 20000 1.7 27000 1.7 16000 0.9 12000 136 $29.00 17.5 $24.00 10.9 $39.00 151 $34.00 93 $34.00 16.3 $24.50 $9.61 $5.56 $13.97 $15.38 $12.08 $6.64 $7.70 $5.29 $9.40 39 40 $9.40 $7.05 6.5 3.0 30 10.7 4.9 998999 98 123% 24% 39% 92% 64% 66% 600 700 3.0 453 187 4. 1 5.0 800 Cake Cedar 1.792 2,156 $8.23 $8.26 4.0 1.800 1,400 5.0 cid Trad Low High Pimn Size 140 269 4/7/2021 23 10/19/2021 237 2/12/2022 158 4/4/2021 121 5/11/2021 2.1 16000 3.4 12000 2.5 19000 26 25000 2.6 19000 5.6 2.2 8.0 9.8 4.0 14.3 $28.50 178 $20.00 11.1 $39.50 15.2 $33.00 10.3 $33.00 $9.50 $5.02 $13.07 $14.20 $12.13 $9.40 40 94% 156% 33% 29% 33% Coat 239 244 $9.40 $9.40 21% 600 Cure 30% 4.0 600 4.5 520 1.802 14% 27% 1,800 1.400 Trad LOW High Pimn Trad 408 Daze Dell Dodie Dot Dune Dax Dots 3.0 900 1,348 11/30/2021 01/11/2023 07/27/2020 179 7/27/2020 04/16/2021 99 2/22/2021 99 2/14/2021 2.6 6.6 2.6 3.0 2.7 0.9 0.9 362 496 17500 14000 23000 25000 19000 14000 15000 8.5 30 9.0 10.4 6.0 4.1 5.0 14.5 $28.00 170 $19.00 12.0 $35.00 15.5 $29.00 11.0 $31.00 150 $6.00 15.5 $6.00 $11.40 $6.38 $14.32 $14.49 $12.31 $788 $8.35 31% 11% $7.64 $7.17 $9.40 $9.40 $9.40 8 22 $9.40 600 66% 129% 45% 73% 63% 40% 40% 30 3.0 29% 600 40 0 NA NA 3.0 250 250 40 27% Trad Low High Pimn Size 1,289 2.178 619 447 405 386 11/5/2021 03/14/2022 02/20/2021 196 8/24/2021 140 5/28/2021 1.7 6.6 1.7 1.7 1.8 14000 12000 23000 27000 17500 5.0 3.0 8.9 9.4 4.0 15.0 17.0 11.1 16.0 10.6 $28.00 $19.50 $39.50 $34.50 $34.50 $8.28 $5.78 $14.68 $14.34 $11.49 $8.23 $8 27 $9.41 $9.75 $9.41 38% 5.0 3.0 3.0 1,800 1,400 900 600 600 63% 156% 69% 107% 91% 24% 35% Eat Ebb Echo Edge E99 Fast Feat Fist Foam Fume Fox 4.0 Trad LOW High Pim Size 6.0 1,345 1.386 762 460 768 0 277 4/22/2021 07/26/2024 012/22/2021 78 11/11/2021 0 11/9/2021 O 12/12/2021 30 2.1 6.6 1.2 1.5 1.5 0.0 14000 13000 25000 27000 19000 25000 5.5 3,0 10.2 11.8 5.4 11.0 14.5 $29.00 17,0 $22.00 98 $39.00 14.2 $34.00 8.4 $34.00 9.0 $39.00 92999999999 $8.76 $10.04 $6.08 $8.72 $16.52 $10.67 $16.30 $8.23 $13.67 $8.78 $0.00 $0.00 32 32% 33% 28% 35% 0% 800 700 550 600 186% 198% 139% 83% 116% 0% 4.0 600 500 Shift Auto mation Contr Marg Next Over- time 33% 31% Name Able Adam Primary Segment Trad LOW High Pimn Size High Units Sold_ 2.225 2.871 838 756 724 Unit Inven Revision Age Pimn Size tory Date Dec 31 MTBF CoordCoordPrice 200 8/11/2021 1.9 17500 6.4 13.6 $28.00 05/25/2015 6.6 14000 3 0 170 $18.50 0 12/26/2021 1.2 25000 10.3 9.8 $39.49 0 9/20/2021 1.6 27000 11.4 14.6 $33.00 09/27/2021 1.5 21000 86 $34.99 09/18/2021 0.3 25000 10.4 9.6 $39.49 04/21/2022 0 0.0 0.0 $0.00 Material Labor Cost Cost $10.66 $8.56 $6.38 $7.95 $16.56 $9.42 $15.94 $9.00 $14.14 $9 29 $16.71 $11.64 $0.00 $0.00 Round 5.5 6.5 35 Capacity Next Round 1.800 1.700 700 600 Plant Utiliz. 132 191% 92% 103% 21% 36% 25% 34% AT 40 40 Agape Ace 1115 164 3.5 400 300 55% 0% Ale 0.0 Baker Trad 50 Bead 1.359 593 470 502 6.4 3.0 9.1 1.200 1.800 600 Low High Pfmn Size Trad Bold Buddy Beauty 124 8/24/2021 129 7/4/2021 01/25/2021 1899/14/2021 31 9/14/2021 209 1/30/2021 1.9 14000 2.3 12000 23 20000 1.7 27000 1.7 16000 0.9 12000 136 $29.00 17.5 $24.00 10.9 $39.00 151 $34.00 93 $34.00 16.3 $24.50 $9.61 $5.56 $13.97 $15.38 $12.08 $6.64 $7.70 $5.29 $9.40 39 40 $9.40 $7.05 6.5 3.0 30 10.7 4.9 998999 98 123% 24% 39% 92% 64% 66% 600 700 3.0 453 187 4. 1 5.0 800 Cake Cedar 1.792 2,156 $8.23 $8.26 4.0 1.800 1,400 5.0 cid Trad Low High Pimn Size 140 269 4/7/2021 23 10/19/2021 237 2/12/2022 158 4/4/2021 121 5/11/2021 2.1 16000 3.4 12000 2.5 19000 26 25000 2.6 19000 5.6 2.2 8.0 9.8 4.0 14.3 $28.50 178 $20.00 11.1 $39.50 15.2 $33.00 10.3 $33.00 $9.50 $5.02 $13.07 $14.20 $12.13 $9.40 40 94% 156% 33% 29% 33% Coat 239 244 $9.40 $9.40 21% 600 Cure 30% 4.0 600 4.5 520 1.802 14% 27% 1,800 1.400 Trad LOW High Pimn Trad 408 Daze Dell Dodie Dot Dune Dax Dots 3.0 900 1,348 11/30/2021 01/11/2023 07/27/2020 179 7/27/2020 04/16/2021 99 2/22/2021 99 2/14/2021 2.6 6.6 2.6 3.0 2.7 0.9 0.9 362 496 17500 14000 23000 25000 19000 14000 15000 8.5 30 9.0 10.4 6.0 4.1 5.0 14.5 $28.00 170 $19.00 12.0 $35.00 15.5 $29.00 11.0 $31.00 150 $6.00 15.5 $6.00 $11.40 $6.38 $14.32 $14.49 $12.31 $788 $8.35 31% 11% $7.64 $7.17 $9.40 $9.40 $9.40 8 22 $9.40 600 66% 129% 45% 73% 63% 40% 40% 30 3.0 29% 600 40 0 NA NA 3.0 250 250 40 27% Trad Low High Pimn Size 1,289 2.178 619 447 405 386 11/5/2021 03/14/2022 02/20/2021 196 8/24/2021 140 5/28/2021 1.7 6.6 1.7 1.7 1.8 14000 12000 23000 27000 17500 5.0 3.0 8.9 9.4 4.0 15.0 17.0 11.1 16.0 10.6 $28.00 $19.50 $39.50 $34.50 $34.50 $8.28 $5.78 $14.68 $14.34 $11.49 $8.23 $8 27 $9.41 $9.75 $9.41 38% 5.0 3.0 3.0 1,800 1,400 900 600 600 63% 156% 69% 107% 91% 24% 35% Eat Ebb Echo Edge E99 Fast Feat Fist Foam Fume Fox 4.0 Trad LOW High Pim Size 6.0 1,345 1.386 762 460 768 0 277 4/22/2021 07/26/2024 012/22/2021 78 11/11/2021 0 11/9/2021 O 12/12/2021 30 2.1 6.6 1.2 1.5 1.5 0.0 14000 13000 25000 27000 19000 25000 5.5 3,0 10.2 11.8 5.4 11.0 14.5 $29.00 17,0 $22.00 98 $39.00 14.2 $34.00 8.4 $34.00 9.0 $39.00 92999999999 $8.76 $10.04 $6.08 $8.72 $16.52 $10.67 $16.30 $8.23 $13.67 $8.78 $0.00 $0.00 32 32% 33% 28% 35% 0% 800 700 550 600 186% 198% 139% 83% 116% 0% 4.0 600 500