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In the class on Personal Selling, Dr. Moon described his seemingly insane strategy of advising his customer to buy a solution from someone other than
In the class on Personal Selling, Dr. Moon described his seemingly insane strategy of advising his customer to buy a solution from someone other than his company - IBM. What is the rationale that underlies this counterintuitive approach? -- O Dr. Moon was obviously a terrible salesperson, and it's a good thing he decided to leave THAT profession. (Hint: this is NOT the correct answer!) O Dr. Moon hoped that such a strategy would build trust, and thus lead to more business in the future. O Dr. Moon hoped to earn a kickback from the other company. O Dr. Moon hoped to sell a more expensive solution to the customer. O Dr. Moon hoped to convince IBM to build a better solution
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