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In the Classic Knitwear case the CMO felt $ 3 M was enough to launch the new product because. The were partnering with a strong
In the Classic Knitwear case the CMO felt $ was enough to launch the new product because.
The were partnering with a strong brand
They were experts at product launches
their experience in private label covered branded products
$ was a ton of money for marketing
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The Restaurant From Concept To Operation
Authors: John R Walker
5th Edition
0471740578, 9780471740575
