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In the closing chapter of Me: How to Sell Who You Are, What You Do, and Why You Matter to the World by Donald Roy

In the closing chapter of Me: How to Sell Who You Are, What You Do, and Why You Matter to the World by Donald Roy and Jubenville, they expand on the three "M's" with the addition of a fourth "M" for Measurement.

The author's advocate for creating a plan as a way to take control of your career. On page 243, they write:

"Your plan requires that you develop a vision and mission (remember Meaning). Determining who you want to be and sharing your destination are critical steps in the person branding process. Setting clear goals and objectives and writing them down is simply a must. A list of action items will enable you to better and more quickly achieve your goals and objectives."

Consider the following aspects of your career plan:

  • What are your long-term career goals?
  • What objectives will help you reach those goals?
  • What areas will you focus on first?

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