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In the comsumer decision process, we decide how much time and effort yo expend something searching got information based partly on . . . answers

In the comsumer decision process, we decide how much time and effort yo expend something searching got information based partly on

. . .

answers postpurchase dissonance. The outcome of yhe wlternative evauation process. The degree of perceived risk associated with the product or service being considered. The results of havitual decision making. The results og the external search

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