In the context of a service$-$based organization, delivering high$-$quality services is

essential to achieve customer satisfaction and loyalty.

a$.$ List and explain five dimensions of quality, in the context of a service$-$based

organization, that are particularly important for delivering high$-$quality services to

customers.

b$.$ List and explain how five real$-$world service$-$based companies have excelled in

meeting these dimensions to achieve customer satisfaction and loyalty.