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In the context of an organization dedicated to promoting corporate social responsibility, which of the following statements is true of measuring a company's success by
In the context of an organization dedicated to promoting corporate social responsibility, which of the following statements is true of measuring a company's success by evaluating a double bottom line?
It establishes ways of simultaneously measuring both the sales and profits of a firm.
It accounts for traditional financial indicators, such as earnings, and it accounts for socialresponsibility indicators, such as community involvement.
It is based on generating financial rewards for managers whose fundraising contributions to communitybased organizations exceed expectations.
It indicates a preference for meeting profit goals and deemphasizes any social contributions that would cut into profits.
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