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In the context of customer relationship management trends, which of the following statements is true of personalization? Question 23 options: a) It treats customers as
In the context of customer relationship management trends, which of the following statements is true of personalization? Question 23 options: a) It treats customers as individuals who have their own unique sets of needs and wants b) It involves rewarding customers for their business to a firm c) It increases the time taken by customers to make purchase decisions d) It uses mass-media approaches to meet the expectations of customer
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