In the context of customer value, which of the following is LEAST likely to be a factor influencing a customer's perception of value?

a$.$

Convenience and ease of use of the product or service

b$.$

The total cost of ownership, including maintenance and future costs.

c$.$

The advertised features and technical specifications.

d$.$

The perceived benefits of the product or service.

e$.$

The brand reputation of the company.