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In the context of e - commerce, how can the K - means + + algorithm be applied to perform customer segmentation and improve targeted
In the context of ecommerce, how can the Kmeans algorithm be applied to perform customer segmentation and improve targeted marketing strategies? Explain what is the drawback of KMeans algorithm that is solved by Kmeans in this case.
In the context of ecommerce, how can the Kmeans algorithm be applied to perform customer segmentation and improve targeted marketing strategies? Explain what is the drawback of KMeans algorithm that is solved by Kmeans in this case.
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Database Processing Fundamentals Design And Implementation
Authors: KROENKE DAVID M.
1st Edition
8120322258, 978-8120322257
