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In the context of marketing research, the iceberg principle states that: * The importance of marketing research is often underestimated in organizations, and what people
In the context of marketing research, the iceberg principle states that: * The importance of marketing research is often underestimated in organizations, and what people see is only a small part of a
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Project Management in Practice
Authors: Jack R. Meredith, Scott M. Shafer, Samuel J. Mantel, Jr., Margaret M. Sutton
6th edition
978-1119298854, 1119298857, 1119385628, 978-1119385622
