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In the context of media management, what does controlled media refer to? Media channels that are entirely free of charge and do not require payment

In the context of media management, what does controlled media refer to? Media channels that are entirely free of charge and do not require payment for placement. Platforms where user-generated content takes precedence over the organization's official communications. Messages created by the organization with complete control over content, timing, and distribution. Content that is generated by external sources and not within the control of the organization

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