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In the context of new - product characteristics that impact the adoption rate of a product, refers to how well a new product fits into
In the context of newproduct characteristics that impact the adoption rate of a product, refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors.
Multiple Choice
observability
likability
compatibility
complexity
trialability
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Operations Management
Authors: Jay Heizer, Barry Render, Paul Griffin
1st Canadian Edition
132687585, 978-0133357516, 133357511, 978-0132687584
